Living the FIERCE life always starts from the inside out and now we have the gear to match!

Checkout all our options below!

The store will run from January 16th and will close on January 31st, 2023. Please allow 4 weeks from closing for delivery.

Contact coachd@fiercebychoice.com with questions.

All women. All ages.

All stories. All destinations.

It starts here. With a single CHOICE.

"Why did you choose that word, that name? What does it mean?"

When I found FIERCE, I was desperate. It was December, 2014, and I was questioning everything in my life...how I got here, my purpose, my relationships, and my heart. I needed to find a way back, back to Derith.

As I was feverishly searching for anything to pull me out of this spiral, a quote popped up in front of me, and there it was:

“This is the year I will be stronger, braver, kinder, & unstoppable. This is the year I will be FIERCE by Choice.”

FIERCE By Choice